Services
We align your brand with your vision.
When you work with Kin & Co., you will get a developed strategy, custom touchpoints, and provided education and resources on how to confidently implement your brand assets.
The story of your business is the most powerful asset for your brand. Understanding your story and communicating it to your customers through touchpoints is the keystone to becoming an experiential brand.
Strategy, Assets, and Collateral! Oh My!
Assets are the various elements that make up the identity of a brand. The assets developed for a brand identity will vary based on the business. Take a look through the different services and the assets included in each.
During the Discovery Call, we'll discuss the needs of your business. We'll determine the best course of action and send a project proposal.
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Let's breakdown the industry jargon.
Brand Strategy
Updating aspects of the brand strategy and building missing pieces.
Starting from scratch and developing the entire strategy.
Discovery
Growth
Refresh
A complete review and update of the current brand strategy.
Strategy Assets
Brand Strategy Guide
Purpose Statement
Mission Statement
Vision Statement
Values
Brand Personality
Target Audience Personas
Market Research
Competitor Analysis
Voice & Tone
Positioning Statement
Tagline
Awareness Goals
Content Pillars
Brand Goals
Design Assets
Creative Direction
Brand Guidelines
Color Palette
Main Logo
Alternative Logos
Submarks
Favicon
Icons
Typeface System
Patterns
Brand Identity
Services & Pricing Guides
Business Cards
Flyers
Stationary
Stickers
Packaging
Letterhead
T-shirts
Posters
Brochures
Print Collateral
Social Media Graphics
Social Media Templates
Email Newsletter Design
Downloadable Guides
E-Books
Link Pages
Pinterest Images
Social Ads
Presentations
Graphic Elements
Digital Collateral
Design Days
How much could you get done if you didn’t need to worry about creating social media graphics or digital collateral? Consider this service if you have a small project such as new brand collateral assets, social graphics or templates. If you are on a time crunch, Design Days are a great way to get projects done quickly.
We’ll decide on a set amount of deliverables and will get as much done during the allotted time. All promised deliverables will be created even if time expires. If extra time is left over, more deliverables can be added until time runs out.
Education & Resources
After assets have been created, we'll educate you and provide resources to equip you to feel confident in implementing your brand and using your assets.
Strategy and Brand Guidelines are provided on all branding projects.
Loom videos reviewing brand strategy, guidelines, and how to implement, how to do regular and minor maintenance on your website, how to collect market research, and maintain brand implementation in all touchpoints.
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Let's do the damn thing!
Are you ready to become an experiential brand?
Have more questions?
Complete the inquiry form to schedule a Discovery Call!
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"I always felt like an amateur photographer, but after working with Deanna it felt like we finally found the last piece of the puzzle. Everything came together, giving purpose to my business and life to my brand."
Siren & Muse Boudoir
Kathryn K.