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Moodboards are one of the most important parts of the initial creative direction for a brand. Moodboards help designers and clients have a mutual understanding of the brand’s aesthetic. Designers use moodboards as a guide to drive their design work and stay aligned with the brand’s desired aesthetic. So, what is a moodboard and how […]

The customer’s journey are the stages a customer takes during the buying process. There are five stages in the journey: discovery, consideration, convert, retention, and loyalty & advocacy. This post will focus on the consideration phase of the journey. This phase is the first stage where an offer should be introduced. To learn about the […]

The customer’s journey is the path your customer’s take with your brand from first learning about your business through the sale, and ideally becoming a loyal advocate for your business. The customer’s journey is broken into five phases: discovery, consideration, convert, retention, and loyalty & advocacy. In this post, we’ll discuss the discovery phase. About […]