Blog

Do you feel like your branding a bit of a hot mess? Are you ready to get your branding on track this year, but don’t know where to start? You need a brand audit! I’ll walk you through the ins and outs of conducting a brand audit and aligning your brand across your customer journey […]

Brand Assets, Brand Strategy, Uncategorized

January 26, 2024

Transforming Your Brand: Conducting a Brand Audit

A branding suite for Corinna Stationery a modern and fun stationery store. This image is a picture of the Corinna Stationery Logos on a variety of marketing collateral items.

Moodboards are one of the most important parts of the initial creative direction for a brand. Moodboards help designers and clients have a mutual understanding of the brand’s aesthetic. Designers use moodboards as a guide to drive their design work and stay aligned with the brand’s desired aesthetic. So, what is a moodboard and how […]

Brand Assets, Brand Strategy, Creative Direction

August 9, 2022

Creating an Experiential Brand: Moodboards

Mock-Up of Desert Dweller Moodboard Book open on a marble table with a cup of coffee designed by Kin & Co. Design Studio a strategic brand and website designer.

The customer’s journey are the stages a customer takes during the buying process. There are five stages in the journey: discovery, consideration, convert, retention, and loyalty & advocacy. This post will focus on the consideration phase of the journey. This phase is the first stage where an offer should be introduced. To learn about the […]

Brand Strategy, Customer Journey

April 19, 2022

Elevating the Customer’s Journey: The Consideration Phase

A mock-up of stickers, give customers something to remember your business during the consideration phase, for Mesilla Co. Picnics and Micro Events designed by Kin & Co. Design Studio a strategic brand and website designer.

The customer’s journey is the path your customer’s take with your brand from first learning about your business through the sale, and ideally becoming a loyal advocate for your business. The customer’s journey is broken into five phases: discovery, consideration, convert, retention, and loyalty & advocacy. In this post, we’ll discuss the discovery phase. About […]

Brand Strategy, Customer Journey

March 22, 2022

Elevating the Customer’s Journey: The Discovery Phase

A mock-up of business cards, a way to introduce customers to your business in the discovery phase, for Loud Mouth Copywriting designed by Kin & Co. Design Studio a strategic brand and website designer.

Branding Blues? I got you!

Sign-up for my email newsletter and RECEIVE Inspo, branding advice, the latest offers and exclusives from Kin & Co. 

Branding Blues?
I got you!

Branding Blues? I got you!

Branding Blues?
I got you!

Sign-up for my email newsletter and RECEIVE Inspo, branding advice, the latest offers and exclusives from Kin & Co. 

Are you ready to become
an experiential brand?