Blog

Get ready to step up your marketing game! Cause I’m diving into the exciting world of email marketing platforms. There are so many options out there, and it can be overwhelming to decide which platform is best for your business. Don’t worry, I’ve got you covered! In this blog post, I’ll be sharing a few […]

Customer Journey, Marketing

February 13, 2023

Top 5 Email Marketing Platforms

A mock-up of business cards for Mesilla Co. designed by Kin & Co. Design Studio a strategic brand and website designer. This is the featured image for the blog post of my top 5 email marketing platforms.

The customer’s journey are the stages a customer takes during the buying process. There are five stages in the journey: discovery, consideration, convert, retention, and loyalty & advocacy. This post will focus on the consideration phase of the journey. This phase is the first stage where an offer should be introduced. To learn about the […]

Brand Strategy, Customer Journey

April 19, 2022

Elevating the Customer’s Journey: The Consideration Phase

A mock-up of stickers, give customers something to remember your business during the consideration phase, for Mesilla Co. Picnics and Micro Events designed by Kin & Co. Design Studio a strategic brand and website designer.

The customer’s journey is the path your customer’s take with your brand from first learning about your business through the sale, and ideally becoming a loyal advocate for your business. The customer’s journey is broken into five phases: discovery, consideration, convert, retention, and loyalty & advocacy. In this post, we’ll discuss the discovery phase. About […]

Brand Strategy, Customer Journey

March 22, 2022

Elevating the Customer’s Journey: The Discovery Phase

A mock-up of business cards, a way to introduce customers to your business in the discovery phase, for Loud Mouth Copywriting designed by Kin & Co. Design Studio a strategic brand and website designer.

The customer’s journey is the path a customer takes during the buying process. There are five stages in the customer’s journey from their first interaction with your brand to becoming a loyal customer. The five stages your will learn about are discovery, consideration, convert, retention, and loyalty & advocacy. 1. Discovery The discovery phase is […]

Customer Journey

March 14, 2022

Stages of the Customer’s Journey

A mock-up of the home page of a website design for Mesilla Co. a picnic and micro event company. The homepage is on an iPad screen on a marble table with a cup of coffee and a book designed by Kin & Co. Design Studio a strategic brand and website designer.

Touchpoints are any point of contact a customer has with your business at any stage of their buying journey. By creating intentional touchpoints, you will elevate your customer’s experience with your brand. Use these three tips to improve your brand experience with more intentionally crafted touchpoints. Step 1: Truly Understand Your Target Audience If you […]

Customer Journey

February 27, 2022

3 Ways to Make Your Touchpoints More Intentional

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Branding Blues?
I got you!

Branding Blues? I got you!

Branding Blues?
I got you!

Sign-up for my email newsletter and RECEIVE Inspo, branding advice, the latest offers and exclusives from Kin & Co. 

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