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Do you feel like your branding a bit of a hot mess? Are you ready to get your branding on track this year, but don’t know where to start? You need a brand audit! I’ll walk you through the ins and outs of conducting a brand audit and aligning your brand across your customer journey […]

Brand Assets, Brand Strategy, Uncategorized

January 26, 2024

Transforming Your Brand: Conducting a Brand Audit

A branding suite for Corinna Stationery a modern and fun stationery store. This image is a picture of the Corinna Stationery Logos on a variety of marketing collateral items.

How do you feel about goal setting? I’ve always been the kind of person who sets goals. I would set my sights on something I wanted to achieve and I would keep going until I got there. I have always jumped on goal setting guides, courses, books, etc. And I think this year I’ve landed […]

Annual Planning, Business, Goal Setting

January 4, 2024

Setting Goals You’ll Actually Achieve in 2024

The Goals on Purpose Workbook in a mockup of the various pages within that help business owners set and achieve their goals.

Get ready to step up your marketing game! Cause I’m diving into the exciting world of email marketing platforms. There are so many options out there, and it can be overwhelming to decide which platform is best for your business. Don’t worry, I’ve got you covered! In this blog post, I’ll be sharing a few […]

Customer Journey, Marketing

February 13, 2023

Top 5 Email Marketing Platforms

A mock-up of business cards for Mesilla Co. designed by Kin & Co. Design Studio a strategic brand and website designer. This is the featured image for the blog post of my top 5 email marketing platforms.

I’m a little late to setting my goals for the year, but I almost didn’t set any. You see, I’ve always been a goal setting, ambitious person. I am an Enneagram 3 after all. These past few years, I’ve reflected on my work, actions, and life. I’ve slowed down and placed focus on what makes […]

Goal Setting

February 2, 2023

This Year It’s Goal Setting… But Different

You’ve been considering a rebrand, but you aren’t sure if your business is ready just yet. You probably have many questions and you want to. know for sure. So.. how do you know when you’re business is ready. I’m sharing my top 5 signs your business is ready to rebrand. First, let’s cover what a […]

Brand Design

August 23, 2022

5 Signs Your Business is Ready to Rebrand

Loud Mouth Copywriting Main Logo in Teal Foil on an aqua paper on a flame red orange background.

Showit is a great tool to build websites. You purchased a template and are ready to get to customizing it, but where do you start? What all needs to be done? This post will take you through everything you need to know to customize your template. Adding your Template to your Showit Library Adding your […]

Web Design

August 16, 2022

Getting Started with Showit: Setting Up a Template

Showit Homepage Template in an iPad mock-up designed by Kin & Co. Design Studio

Moodboards are one of the most important parts of the initial creative direction for a brand. Moodboards help designers and clients have a mutual understanding of the brand’s aesthetic. Designers use moodboards as a guide to drive their design work and stay aligned with the brand’s desired aesthetic. So, what is a moodboard and how […]

Brand Assets, Brand Strategy, Creative Direction

August 9, 2022

Creating an Experiential Brand: Moodboards

Mock-Up of Desert Dweller Moodboard Book open on a marble table with a cup of coffee designed by Kin & Co. Design Studio a strategic brand and website designer.

The customer’s journey are the stages a customer takes during the buying process. There are five stages in the journey: discovery, consideration, convert, retention, and loyalty & advocacy. This post will focus on the consideration phase of the journey. This phase is the first stage where an offer should be introduced. To learn about the […]

Brand Strategy, Customer Journey

April 19, 2022

Elevating the Customer’s Journey: The Consideration Phase

A mock-up of stickers, give customers something to remember your business during the consideration phase, for Mesilla Co. Picnics and Micro Events designed by Kin & Co. Design Studio a strategic brand and website designer.

The customer’s journey is the path your customer’s take with your brand from first learning about your business through the sale, and ideally becoming a loyal advocate for your business. The customer’s journey is broken into five phases: discovery, consideration, convert, retention, and loyalty & advocacy. In this post, we’ll discuss the discovery phase. About […]

Brand Strategy, Customer Journey

March 22, 2022

Elevating the Customer’s Journey: The Discovery Phase

A mock-up of business cards, a way to introduce customers to your business in the discovery phase, for Loud Mouth Copywriting designed by Kin & Co. Design Studio a strategic brand and website designer.

The customer’s journey is the path a customer takes during the buying process. There are five stages in the customer’s journey from their first interaction with your brand to becoming a loyal customer. The five stages your will learn about are discovery, consideration, convert, retention, and loyalty & advocacy. 1. Discovery The discovery phase is […]

Customer Journey

March 14, 2022

Stages of the Customer’s Journey

A mock-up of the home page of a website design for Mesilla Co. a picnic and micro event company. The homepage is on an iPad screen on a marble table with a cup of coffee and a book designed by Kin & Co. Design Studio a strategic brand and website designer.

Branding Blues? I got you!

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Branding Blues?
I got you!

Branding Blues? I got you!

Branding Blues?
I got you!

Sign-up for my email newsletter and RECEIVE Inspo, branding advice, the latest offers and exclusives from Kin & Co. 

Are you ready to become
an experiential brand?